Piedmont Feed and Garden Center Newsletter

Email newsletter marketing can be a powerful tool for building direct and personalized connections with your audience. It can allow businesses to keep customers informed and drive engagement through tailored content. Unlike social media where algorithms dictate visibility, email provides a direct line to subscribers. Using Mailchimp, I revamped the PFGC newsletter by reorganizing and amplifying important sections, while leaving space for the personality of the business to shine through. The goal was to help maintain brand presence and promote local products or services while allowing for ease of use and understanding of content by both business and consumer. In addition to the template for Mailchimp, I worked to create a condensed print version that could be presented to in-person shoppers.